Pakistan’s first Inclusive National Anthem
Aired on 14th August 2022 at the occasion of Diamond Jubilee of Pakistan.
Pakistan’s first Inclusive National Anthem
This re-recorded national anthem demonstrated the inclusion and empowerment of persons with disabilities in Pakistan.
The anthem was broadcasted on Tier-1 Electronic Media Channels and aggressive promotional campaign was launched by publishing Digital Articles, Blogs, endorsements by Influencers, etc.
While Engro Corporation was the Platinum Sponsor for this endeavor, the other partners and supporters in inclusion and diversity teamed up for this initiative were Pakistan State Oil Company Limited and National Database & Registration Authority (NADRA) as Gold Sponsors, whereas Yunus Textile Mills, Zarai Taraqiati Bank Ltd., Ronak & Iqbal Trust, Unilever and Riphah International University have supported the initiative as Silver Sponsors.
With the success of this initiative, Determined Pakistan pledges to accelerate its efforts and special emphasis will be on similar media initiatives for advocacy, awareness, acknowledgement and inspiration.
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